Hey There, I’m Bob Abrahamson.
I’m bringing my 25 years of B2B Health Tech Marketing and patient engagement expertise to you. I help growth stage companies hone positioning, clarify differentiation, and create strategic plans backed by practical tactics that generate market expansion, increase revenues, and build lasting client relationships - all through the lens of improving patient care.
My Approach
Listen
My secret power is collaboration. As an extension of your team, I immerse myself in your vision and goals to create a practical marketing plan that aligns with your mission AND values.
Execute
Bringing your plan to life with full-stack digital marketing is where the magic happens. A stratified campaign calendar of awareness, demand generation, advertising, lead generation, events and thought leadership will be implemented and measured.
Learn
My work is grounded in the what I learn from your staff, your customers and the marketplace. I analyze existing programs and results - dropping what has failed, building on what works, and looking for new avenues to grow.
Iterate
Your marketing plan is ever evolving. Results are measured against agreed upon KPIs. Adjustments are constantly made to ensure growth is continuous.
Buyer Personas Development
As part of an effort to develop peronalization, I spearheaded creation of a set of buyer personas that informed ongoing messaging.
Case Studies
Product Positioning Website
When market conditions shifted, the value proposition for the pCare IPS had to focus on reflect staff benefits. This webpage quantified the challenge and the solution.
White Paper
eVariant, acquired by Healthgrades, had built a Patient Relationship Management platform on a Saleforce chasis. I was hired to write a whitepaper to support their new “enterprise engagement platform” positioning.
What Clients are Saying
"I engaged Bob for a project that would extend the reach of our patient engagement platform to new practice environments for a key client. Bob combined his extensive industry knowledge with targeted research and was able to present a series of recommendation that we were able to implement for our client. Bob actually was able to turn 2 projects around in a short time frame enabling us to help our client extend their patient engagement programs."
Jarrod Ullah, RN, BSN GetWell Network
"I brought in Bob to bring some discipline and organization to our marketing. As a small company competing against F500 companies, I did not have the resources to staff a marketing department. Bob came in as our Fractional CMO and wrote a strategic marketing plan supported by a tactical calendar that allowed Waltron to raise its market profile and drive growth from both internal sales and channel partners. Bob made an immediate impact by guiding us to resources that significantly added quality leads into our pipeline"
Jon Guy, President and CEO, Waltron, Bull & Roberts
Get in Touch!
Schedule a free 1:1 introductory session with me to discuss your marketing needs.
